Revent International / Brand design & communication

Revent is a world leading manufacturer of commercial baking ovens, a typical B2B-segment haunted by convention and old school attitude. We created the concept ’IN BREAD WE TRUST’ to manifest Revent’s leading role in the baking industry, and as a platform for an unusual tone of voice. The campaign has twisted famous proverbs around to fit Revent’s passion for bread, and as the communication reached the target audience it instantly set Revent apart from their competition. The comission is a joint venture working together with Copywriter Olle Nordell/Nordell&Nordell and Johan Johansson/Xlent Strategy.