Ikano Group / Brand design and graphic identity programme

Ikano was originally a part of the home furnishing company IKEA, founded by Ingvar Kamprad in 1943. Today the Ikano Group owns and develops competitive and profitable niche companies in the areas of finance, real estate, insurance and retail. JVD was assigned to develop a new strategic brand platform for Ikano groups 15 companies in Europe, Asia and North America. The asignement was a joint venture working together with copywriter Björn Rietz and the web communication agency Fivestarday. The commission included the development of a new visual identity and design systems with templates for an internal and external communication programme.